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From the Consultant Desk

pet businesses

From the Daily Grind to the Daily Grind – My Story

The Beginning My story begins in late 2009.  I retired from the police force after nearly 17 years of service.  During my police career which involved police K-9 training, I had started my very own dog training company called Capital Read more…

By Phillip Paris, 3 years1 year ago
Beagle shown with a best selling pet product and dog toy
branding

Best and Worst Selling Pet Care Products during Covid

Keep your pet business afloat by offering the right products and services during the Covid crisis The pet care industry had been aggressively growing for years. The restrictions and general consumer unease of the first few months of the Covid Read more…

By Phillip Paris, 4 months ago
Listening to become a better leader
business management

Listen Up!

Listen to Become a Better Leader Did you know that one of the best ways to boost employee morale and become a better leader is not only free, but takes just a couple of simple steps? That’s right:  shut mouth, Read more…

By Phillip Paris, 7 months ago
Employee Rewards Keep Employees Loyal
business management

7 Ideas for Employee Rewards

Shake up your workplace with these ideas for employee rewards Things are a little tense right now, so what better time to put some fun into the workplace. Between the novel Coronavirus, the election, and the turbulent stock market, chances Read more…

By Phillip Paris, 10 months10 months ago
5 Things Successful Businesses Have in Common
business management

5 Things Successful Businesses Have in Common

The stats may shift a bit throughout the years, but the hard fact of being an entrepreneur is that most businesses fail. Of course, plenty of businesses still succeed long-term and those who do find real, long-term success all have Read more…

By Phillip Paris, 11 months11 months ago
Millenials Spend Money on Their Pets
branding

How to Capture the Millennial Market for your Pet Business

3 Changes You Should Make Today You’ve undoubtedly heard plenty about millennials over the years—I’ve even written about the best ways to manage this generation. But what you might not know is that millennials are the biggest pet owning cohort Read more…

By Phillip Paris, 11 months11 months ago
How to Fire an Employee
business management

How to Fire an Employee

The Right Way to Terminate Someone Legally and Ethically Most small business owners struggle with at least one aspect of the job, like understanding their financials, providing excellent customer service, or effectively managing employees, but how to fire an employee Read more…

By Phillip Paris, 12 months11 months ago
Best Discounts for Pet Business Customers
business management

What Kind of Discount is Best for Your Pet Business?

Plus, the Pros and Cons of Promotions Last year, I warned against cheapening your brand and business reputation in an effort to offer the best “deal.” But more sporadic promotions, especially if well-calculated, can feel special and enticing to customers. Read more…

By Phillip Paris, 1 year1 year ago
People Management in Pet Businesses
business management

Small Business Trends to Watch in 2020 – Part II

Best Practices for People Management in 2020 We recently talked about some of the biggest trends that will affect small- to mid-size businesses in 2020, particularly the technological changes that you should use to your advantage to stay relevant. But Read more…

By Phillip Paris, 1 year1 year ago
Align your goals with 2020 business trends
business management

Small Business Trends to Watch in 2020 – Part I

Align Your Goals with Upcoming Business Changes With the New Year on the horizon, you might give yourself the resolution to be a better leader, increase sales, or make your business a more appealing place to work. Whatever your goals Read more…

By Phillip Paris, 1 year1 year ago
Find Your Pet Target Market
all about pets

Find the Right Target Market for Your Pet Business

How to Market to the Right Pet Owners I recently touched on the importance of finding and narrowing your marketing efforts to reach your ideal target market. This is a fantastic way to gain an advantage no matter what industry Read more…

By Phillip Paris, 1 year1 year ago

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Recent Posts
  • Best and Worst Selling Pet Care Products during Covid
  • Listen Up!
  • 7 Ideas for Employee Rewards
  • 5 Things Successful Businesses Have in Common
  • How to Capture the Millennial Market for your Pet Business
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