Keep your pet business afloat by offering the right products and services during the Covid crisis The pet care industry had been aggressively growing for years. The restrictions and general consumer unease of the first few months of the Covid crisis hit a lot of small businesses hard, but it’s Read more…
3 Changes You Should Make Today You’ve undoubtedly heard plenty about millennials over the years—I’ve even written about the best ways to manage this generation. But what you might not know is that millennials are the biggest pet owning cohort in the country and are readily spending on their pets Read more…
How to understand and find your target market It’s amazing how targeted your marketing can be today. If you find your target market, you can focus messaging for specific demographics so you don’t waste time or money reaching out to people who aren’t interested in your product. But despite these Read more…
Cement your company’s direction with an effective vision statement You’ve all heard of vision statements, and you may have even thrown one together for your business already because you’re “supposed to” — but is it useful? While a mission statement breaks down your immediate goals and plans, and your strategy Read more…
Last time, we began talking about how to break down and build your brand (part 1 here) by focusing on defining your brand’s identity through target customers, pricing, and values. Now, we’ll look into how you convey who you are as a company to the world. How are you communicating? Read more…
A brand is so much more than just your company. It is the collection of all of the choices that go into defining what you do and how you want the world to see you. It includes things as big as your mission statement and as small as your font Read more…