Last time, we began talking about how to break down and build your brand (part 1 here) by focusing on defining your brand’s identity through target customers, pricing, and values. Now, we’ll look into how you convey who you are as a company to the world. How are you communicating? Read more…
A brand is so much more than just your company. It is the collection of all of the choices that go into defining what you do and how you want the world to see you. It includes things as big as your mission statement and as small as your font Read more…
Using Time Management to Gain Control of Your Day Do you end your average day with a sense of accomplishment or do you find yourself feeling frazzled with little to show for your hours spent hard at work? If chaos has become your norm then you may want to reevaluate Read more…
You Can Lose Your Worth by Pricing Your Business Too Low If you’re just starting out, or trying to find an edge in your industry, you might think the solution to all your problems is to just charge less than the other guy. Sounds foolproof, right? Well, I hate to Read more…
In today’s ever-connected world, one bad review gone viral is all it can take to bring an entire business down. This means that having great customer service is now more important than ever. BUT just as the internet can tank a business, its collective influence can also help your company Read more…
We all have times as business owners when just keeping on top of the basics like payroll, scheduling, and inventory can feel like a nearly impossible task, so working on a somewhat abstract concept like your company culture might be the last thing on your mind. But… …if you ignore Read more…
We recently discussed the many parallels between training dogs and managing employees. We already covered using dog training techniques in dealing with issues of leadership, motivation, trust, and discipline, so let’s wrap up with a few more ways to take care of your people based on some of my core dog Read more…
We spend so much of our days training and interacting with dogs that sometimes dealing with people may seem like a foreign concept, BUT there is actually a LOT of overlap. I know that the human element of your business can feel overwhelming at times, but… …your industry knowledge may have Read more…
Our businesses are our ‘babies’ and sometimes it’s hard to let other people take care of them. Most of us can share an impressive wealth of knowledge about the particulars of our industry, but just because you know all about your business doesn’t necessarily mean that you’re a natural business Read more…
Mentors provide a relationship that’s a one-of-a-kind mix of professional colleague and friend with one overarching end goal – to make you a better business owner and person. As business owners, we tend to carry all our burdens ourselves, but the simple change of adding a trusted mentor can result Read more…