News & Tips

As business owners we often think if something needs to be done right, it needs to be done by us. But there comes a time when your self-imposed workload becomes so overwhelming that you need to decide: ”Am I going to do a few, but more important, things really well, or absolutely everything, but with mediocre or poor results?”

As business owners we often think if something needs to be done right, it needs to be done by us. But there comes a time when your self-imposed workload becomes so overwhelming that you need to decide: ”Am I going to do a few, but more important, things really well, or absolutely everything, but with mediocre or poor results?”

Last time, we began talking about how to break down and build your brand by focusing on defining your brand’s identity through target customers, pricing, and values. Now, we’ll look into how you convey who you are as a company to the world.

A brand is so much more than just your company. It is the collection of all of the choices that go into defining what you do and how you want the world to see you.